Privacy policy

This Privacy Policy describes how ELOVAIRE (“ELOVAIRE”, “we”, “us” or “our”) collects, uses, stores and shares your personal information when you visit, use our services, make a purchase from elovairestore.com (the “Site”), or otherwise communicate with us.

By using our Site, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

ELOVAIRE is an online fashion retailer serving customers primarily in the United Kingdom.

For questions about this Privacy Policy or the way we handle your personal information, please contact:

ELOVAIRE
Website: elovairestore.com
Email: support@elovaire.com
Primary Market: United Kingdom
Currency: GBP (£)

2. Personal Information We Collect

Depending on how you interact with our Site, we may collect information including:

Your name;
Billing and delivery address;
Email address;
Telephone number, where provided;
Order and transaction information;
Products purchased or viewed;
Shopping basket information;
Customer service communications;
IP address;
Browser and device information;
Information about how you interact with our Site;
Cookie and similar technology information; and
Marketing preferences.

Payment information may be processed by our payment providers. We do not necessarily receive or store your complete payment card details ourselves.

3. How We Collect Your Information

We may collect personal information:

Directly from you when you place an order, contact us, create an account or provide information through our Site;
Automatically through cookies and similar technologies when you use the Site;
From Shopify and service providers that support our online store;
From payment processors;
From delivery, logistics and fulfilment partners; and
From marketing or analytics providers, where applicable.

4. How We Use Your Personal Information

We may use personal information to:

Process and fulfil orders;
Process payments;
Arrange shipping and delivery;
Provide order confirmations and updates;
Manage refunds, cancellations and customer enquiries;
Provide customer support;
Maintain and improve our Site;
Detect and prevent fraud, abuse and security incidents;
Comply with legal and regulatory obligations;
Analyse the performance and use of our Site; and
Send marketing communications where permitted by law.

UK privacy guidance requires businesses to explain why personal data is processed and the lawful basis relied upon.

5. Legal Bases for Processing

Where the UK GDPR applies, we may process personal information on one or more lawful bases, depending on the circumstances.

These may include:

Contract: where processing is necessary to fulfil your order, process payment, arrange delivery or otherwise perform our contract with you.

Legal obligation: where we need to process information to comply with applicable laws, tax requirements or regulatory obligations.

Legitimate interests: where processing is necessary for legitimate business purposes, such as improving our services, preventing fraud and protecting our business, provided those interests are not overridden by your rights and interests.

Consent: where we ask for your consent, including for certain marketing activities or non-essential cookies where required.

Where processing is based on consent, you may withdraw that consent subject to applicable law.

6. Shopify

Our online store is hosted using Shopify.

Shopify provides the e-commerce infrastructure that allows us to operate our online store and may process personal information in connection with providing those services.

Your information may therefore be processed by Shopify and its service providers in accordance with their respective privacy practices and applicable data protection requirements.

7. Fulfilment and International Processing

To fulfil customer orders, ELOVAIRE may work with third-party suppliers, fulfilment providers and logistics partners located outside the United Kingdom.

Where necessary to fulfil your order, relevant information such as your name, delivery address, telephone number and order details may be provided to parties involved in processing and delivering your purchase.

Personal information may therefore be processed in countries outside the United Kingdom.

Where UK data protection rules governing restricted international transfers apply, appropriate transfer mechanisms or other lawful measures must be used. ICO guidance explains that restricted transfers generally require an applicable adequacy arrangement, appropriate safeguards or a permitted exception.

8. How We Share Personal Information

We may share personal information with third parties where reasonably necessary, including:

Shopify;
Payment processors;
Suppliers and fulfilment providers;
Delivery and logistics companies;
IT and website service providers;
Analytics providers;
Marketing and advertising providers, where applicable;
Fraud prevention and security providers;
Professional advisers; and
Government, regulatory or law enforcement authorities where required by law.

We do not disclose personal information to third parties simply for purposes unrelated to operating our business without an appropriate legal basis.

9. Cookies

Our Site may use cookies and similar technologies to operate correctly, remember preferences, understand Site usage, improve functionality and, where enabled, support advertising or marketing.

Some cookies are necessary for the operation of the Site.

Where consent is legally required for non-essential cookies, such cookies should not be used until the appropriate consent has been obtained. The ICO states that visitors must be informed about cookies and that non-essential cookies generally require agreement.

You may also be able to manage cookies through your browser or the cookie controls available on our Site.

10. Analytics and Advertising

Depending on the services enabled on our store, we may use analytics, advertising or marketing technologies to understand how customers interact with ELOVAIRE and to measure the effectiveness of our advertising.

These may include services provided by platforms such as Google, Meta or TikTok, where enabled.

The specific technologies used may change as our store and marketing activities develop.

Where required by applicable law, we will seek appropriate consent before using non-essential tracking technologies.

11. Marketing Communications

Where permitted by law, we may send information about products, offers, promotions or other ELOVAIRE updates.

You may unsubscribe from promotional emails by using the unsubscribe option provided in the communication or by contacting:

support@elovaire.com

Unsubscribing from marketing does not prevent us from sending transactional communications necessary to manage an order or customer service request.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Fulfil orders;
Maintain appropriate business and transaction records;
Meet legal, accounting and tax obligations;
Resolve disputes;
Prevent fraud; and
Enforce agreements.

The exact retention period may vary depending on the type of information, why it was collected and applicable legal requirements.

The ICO identifies retention periods as information that should be communicated to individuals as part of privacy transparency.

13. Security

We take reasonable administrative, technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Customers are responsible for maintaining the confidentiality of their account credentials where an account is used.

14. Your UK Data Protection Rights

Depending on the circumstances and applicable law, you may have rights regarding your personal information, including the right to:

Request access to personal information we hold about you;
Request correction of inaccurate information;
Request deletion of personal information in certain circumstances;
Request restriction of processing;
Object to certain processing;
Request data portability where applicable;
Withdraw consent where processing is based on consent; and
Raise a complaint about the way your information is handled.

These rights can vary depending on the lawful basis and circumstances of processing.

To make a privacy request, contact:

support@elovaire.com

We may need to verify your identity before completing certain requests.

15. Complaints

If you have concerns about how ELOVAIRE handles your personal information, please contact us first at:

support@elovaire.com

Depending on your circumstances, you may also have the right to make a complaint to the UK Information Commissioner’s Office (ICO) or another competent data protection authority.

16. Children's Privacy

ELOVAIRE is not intended to collect personal information directly from children who are not legally capable of providing the relevant consent or entering into transactions themselves.

If you believe a child has provided personal information to us improperly, please contact support@elovaire.com.

17. Third-Party Websites

Our Site may contain links to websites or services operated by third parties.

ELOVAIRE is not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.